STATISTICS: DIGITAL USAGE IN 2018


The 2018 new global digital report from We Are Social and Hootsuite shows that more than 4 billion people worldwide use the Internet.

More than half of the world’s population is now online. The latest data shows that nearly 2.5 billion new users will be online for the first time in 2017. Africa has the fastest growth rate, and the number of Internet users has increased by more than 20% in the mainland. Much of the growth in Internet users this year is driven by more affordable smartphone and mobile data initiatives. In 2017, more than 200 million people acquired their first mobile device, and two-thirds of the world’s 7.6 billion inhabitants have mobile phones.

More than half of the phones in use today are "smart" devices, so people are more and more likely to enjoy a rich Internet experience no matter where they are.

The use of social media continues to grow rapidly, with the number of people using top-level platforms in each country increasing by nearly 1 million new users per day over the past 12 months. Currently, more than 3 billion people worldwide use social media every month, and 9% of them use mobile devices to access their chosen platform.

You can find important insights from this year's report in the detailed analysis below, but here are the important headlines for digitization in 2018:

In 2018, the number of Internet users reached 4.021 billion, a year-on-year increase of 7%
2018 social media users reached 3.196 billion, up 13% year-on-year
In 2018, the number of mobile phone subscribers was 5.135 billion, a year-on-year increase of 4%. Before we delved into these important findings, we are very grateful to our data partners for making this year's report possible:

GlobalWebIndex
GSMA intelligence
Statista
Locowise
SimilarWeb
So what do all their valuable data tell us?

One billion years
This year, not only has the number of people using the Internet increased, but the amount of time people spend on the Internet has also increased over the past 12 months.

The latest data from GlobalWebIndex shows that nowadays ordinary Internet users spend about 6 hours a day using Internet-based devices and services - which is about one third of their sober life.

If we add 4 billion Internet users worldwide, we will spend 1 billion years online in 2018.2. Assigning the future
As we pointed out in our analysis last year, Internet access is not evenly distributed across the globe. This is still the case in 2018, but the situation is beginning to change.

In most parts of Central and South Asia, Internet penetration may remain low, but Internet adoption rates are the fastest growing in these regions.

The number of African users has increased by more than 20% year-on-year. According to reports, since January 2017, the number of Internet users in Mali has increased nearly sixfold. The number of Internet users in Benin, Sierra Leone, Niger and Mozambique has also more than doubled in the past year. However, this is not just about the "next billion" story.

Accelerating access to developing economies will affect the Internet experience of users around the world, as companies such as Google, Facebook, Alibaba and Tencent are committed to providing scalable global products to meet the needs and backgrounds of these new users.

These changes will have a profound impact on the future of the Internet, so we will discuss this topic in more detail in a separate blog post in the next few days.

3. Connected to mobiles

More than two-thirds of the world's population currently has mobile devices, and most people now use smartphones.

Although the penetration rate in most parts of Central Africa is still below 50%, the number of unique mobile users in the world has increased by more than 4% year-on-year. Smartphones are also the first choice for global Internet access, accounting for more than the sum of all other devices. More importantly, these data are for network use only. App Annie's latest data shows that people use mobile applications 7 times longer than mobile web browsers, so the "Internet share" of mobile devices may even be higher than the above data.

The latest data from Facebook reinforces the discovery that only 5% of the platform's global user base does not have access to the platform via mobile devices.
Location: 19-A1, PIA Society, Johar Town,Lahore, Pakistan، Lahore, Punjab Pakistan, 54000, Pakistan

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